How we compare?
Posted by pennybridged
The IIA have released the latest State-of-the-net in Ireland report. Some things I found interesting –
A list of what-do-people do on the internet reveals that searching for travel information is still the number one activity. Most standard activities are on the rise, with notable increases in social networking, Government services information and current affairs. The only decrease is in “school / college research”. Is this a good thing – are students finally getting the message that there are many internet sources that are simply not “formal academic peer-reviewed sources”? Alternatively, is the power and quality resources of the internet increasingly not being availed of?
Regarding internet purchases there is a similar note of curiosity. When all purchases are aggregated we are above the EU average. 36% of Irish people have made internet purchases, compared with 32% of Europeans. However, in the specific category of “books, magazines and e-learning 12% of Europeans have purchased, compared to only 7% of Irish. Is this a cultural or language difference, or does it say something about our literary tastes and / or activities in Ireland? Our travel / holiday purchases push account for a significant proportion of our online purchasing.
We’re still lagging behind the EU average for broadband connectivity but the gap has noticeably narrowed.
What’s the bottom line – much done, much left to do?